A delegation from the National Carnival Commission of Trinidad and Tobago (NCC) is off to US-state of Miami, Florida, for what is described as a mission “to execute activations” at this year’s annual Miami-Broward Carnival celebrations.

The three-day tax-payer funded trip will take place from from October 6 – 9, 2022 according to a media release.

Participation by the NCC at Miami Broward Carnival activities forms part of an ongoing series of such initiatives in foreign-based Carnivals, designed to promote the Trinidad and Tobago as the Home of Carnival, with the aim of increasing visitors to these shores, while promoting an awareness of the Greatest Show On Earth and the associated experiences.

The promotional campaign officially kicks off with a press conference to be hosted by this country’s Consulate General in Miami Joanne Brooks, on October 6, at 2 pm.

Consul General Brooks; NCC Chairman, Winston “Gypsy” Peters and John Beckford, Chief Marketing Officer Miami-Broward One Carnival are slated to deliver remarks.

With the aim of adding significant value to T&T’s post-COVID socio-economic recovery efforts, the 2022 campaign has been built around promotional activities at various events, inviting audiences to visit T&T.

As these activities raise greater awareness of Trinbago culture, showcasing elements like Calypso, Traditional and Conventional Mas, Pan, and Soca, emphasis is being placed on encouraging more visitors from across the Caribbean and around the world to experience T&T’s Carnival first-hand.

In partnership with Caribbean Airlines, Angostura Limited, and the Miami-Broward One Carnival Committee, the delegation’s on-the-ground efforts will be centred on Trinbago Carnival and aimed at Miami Carnival participants from the entire Caribbean diaspora.

Commenting on the campaign, NCC Chairman Winston Peters said “With the world making progress post-COVID-19, we are getting back to our groove in terms of hosting events, better positioning ourselves to welcoming the world once again, and celebrating with each other for Carnival 2023,” Peters said.

“Teaming up with the Consulate General and the Miami-Broward One Carnival Committee, has given us a great opportunity to reach an even wider audience with our message that ‘If you want to taste a rich Carnival experience, you have to come to Trinidad and Tobago,'” Peters said.

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